This is Nollywood |
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Filmmaker in Attendance! |
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Storytelling lies at the heart of African culture — and now it’s digital. This Is Nollywood tells the story of the Nigerian film industry—a revolution enabling Africans with few resources to tell African stories to African audiences. We experience the world of Nollywood through acclaimed director Bond Emeruwa's quest to make a feature-length action film in just nine days. Armed only with a digital camera, two lights, and about $20,000, Bond faces challenges unimaginable in Hollywood and Bollywood. Electricity goes out. Street thugs demand extortion money. The lead actor doesn’t show. During one crucial scene, prayers blast from loudspeakers atop a nearby mosque, making shooting impossible. But, as Bond says, “In Nollywood we don’t count the walls. We learn how to climb them.” |
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"An amalgam of 'Nigerian' and 'Hollywood,' the 'Nollywood' in question in the title of Franco Sacchi's documentary This is Nollywood refers to the Nigerian film industry, which, as of the mid-late 2000s, blossomed to such a degree that it began churning out 500-1,000 movies a year - many, many times larger than the equivalent yearly output of Hollywood. And the revolution in question, in fact, is almost exclusively attributable to the process of digitalization impacting Nigerian cinema - a process that allows producers and directors to shoot films on the cheap, turn them out and distribute them to African audiences via the web. As a point of entry to this industry, Sacchi and co. hone in on Bond Emeruwa, a young man valiantly attempting to shoot a feature. Emeruwa counters obstacles nonexistent in other countries and their respective film industries - including the presence of street thugs who violently attempt to extort money from him, noise interference from mosque prayers on loudspeakers, and a host of other irritations - but refuses to ever give up. The filmmakers then travel to Lagos, where scores and scores of aspiring actors attend auditions and the progenitors of Nigerian cinema discuss their obligations to educate audiences by weaving social issues into their cinematic narratives." NATHAN SOUTHERN |
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This is Nollywood Saturday, March 1 Director: Country of Origin: Country of Focus: Length: |
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